ICO Review: Merculet (MVP) – Rewarding User Attention with Tokens

In this video

Merculet aims to increase user adoption, retention, and engagement for enterprises through their Attention Value Network.

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Note: This is not a paid review. We do not offer promotional or advertising services. Our content is based on our own research, analysis and personal opinion.

What does the company/project do?

Merculet aims to increase user adoption, retention, and engagement for enterprises through their Attention Value Network, and related supporting applications and components.

Attention Value Network: This is split into two main components; the User Attention Value (UAV) system and the Attention Incentive system. The UAV will serve as a tool to provide a reasonable valuation of a users’ attention relative to the business’ or entrepreneurs’ needs.

The Attention Incentive system will allow the business side to create UATs (User Attention Tokens) which will be awarded based on criteria met by the business.

Merculet Open Content Platform: This will serve as a hub for created content on the network, where various levels of contribution (ie translating) will be rewarded MVP. This encourages a robust community that actively engages on the platform.

What are the tokens used for and how can token holders make money?

MVP tokens will be used as a placeholder for the protocol MVP chain until the release of the Attention Value Network. The Protocol will serve to enhance user functionality for engagement, along with allowing the creation of new tokens (called UATs) to engage a business’ customers.

The value of the token should increase based on the number of people using their network, and how many commercial applications that are developed to use the User Attention model. The higher engagement seen from companies would lead to an increase in users and greater adoption of the token overall.


– By using Merculet’s platform, users will be able to make money without changing their behavior on app usage, which makes it enticing for them to engage on the platform.
– The team is comprised of experienced entrepreneurs who have relevant experience in the app growth space.
– The project is backed by various institutional investors, meaning that it has passed the scrutiny of those investors.


– The project has not released alpha/proof-of-concept, therefore, it is essentially a white paper project.
– The UAV evaluation could be tricky because users will try to game the system to artificially inflate their UAV score. If users manipulate UAV scores, it would make ad targeting less effective for advertisers.
– Even though Merculet has a few partnerships in place, it is unclear how those partnerships will drive the adoption of MVP tokens. For example, we believe it is unlikely that tech giants like Alibaba and Tencent are required to purchase MVP tokens to place ads on the platform.
– The key team members are all working at Magic Windows. It is unclear how they will allocate their time between the two ventures.


The information in this video is for educational purposes only and is not investment advice. Please do your own research before making any investment decisions. Cryptocurrency investments are volatile and high risk in nature. Don’t invest more than what you can afford to lose. Crush Crypto makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contained in this video or any sites linked to or from this video.

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